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Longtime Patriots fan Bill Perocchi, from Lawrence, and CEO of Pebble Beach, stands in his row well ahead of any other fans before the start of Super Bowl XLIX.

MARY SCHWALM/Staff photo Longtime Patriots fan Bill Perocchi, from Lawrence, and CEO of Pebble Beach, stands in his row well ahead of any other fans before the start of Super Bowl XLIX in Glendale, Ariz. 2/1/15