Beth Alston: Newsprint supply is tightening, and you are affected
Published 2:54 pm Saturday, April 14, 2018
The paper (newsprint) used to print the Americus Times-Recorder you hold in your hands cost 10 percent more than it did just a few weeks ago — and is likely to cost as much as 40 percent more in coming months, newspaper industry experts predict.
In what sounds like a farfetched scenario, tightening American newsprint supplies could threaten newspapers’ ability to print at all, the same experts say.
Forces beyond the control of the Americus Times-Recorder — and thousands of community newspapers like us across America – are to blame, but our response will be noticeable to you, our readers:
• Fewer pages. For the past several years, our smallest weekday edition has been xx pages. On light advertising days, we will now publish 10 pages.
• Higher subscription prices. For the past few years, we’ve charged $48 for 52 weeks for mail delivery of our newspaper. We may have to charge more.
• Less non-local content. We will work harder than ever to provide news about Americus and Sumter County that you cannot find elsewhere.
• More online news. Our news staff routinely produces more local news and photographs than will fit in our print edition. Increasingly, we will rely on our website, where we have unlimited space, to publish excess news.
Why is newsprint becoming more expensive and scarcer? Two reasons: one long in the making, the other recent.
Because of the struggles of big-city newspapers, newsprint consumption in America has decreased 75 percent over the past two decades. As demand dropped, many American newsprint mills closed or converted to making other paper products.
Newsprint mills in neighboring Canada filled supply gaps as domestic production capacity dwindled. The result was market equilibrium and stable newsprint prices for much of the past decade — until last summer, when a small, hedge fund-owned newsprint mill in faraway Washington State caused a market jolt that no one saw coming.
North Pacific Paper Co., or NORPAC, complained to the U.S. Department of Commerce and the International Trade Commission that Canadian producers were violating trade laws by receiving government loan assistance and harvesting trees on government land — advantages that allowed them to sell paper in the United States cheaper than American mills could. No other paper manufacturers have complained.
Pending results of an investigation that is ongoing, preliminary duties against Canadian producers of 7 percent to 10 percent began in January, followed by an additional 22 percent in March. Major newsprint makers, most of whom have mills in both countries, have announced major price increases in response.
For the record, the Americus Times-Recorder is printed almost entirely on paper made in Mississippi, Georgia, and Canada. Community newspapers like ours represent a sliver of newspaper demand. Despite still-healthy print readership, we alone cannot create enough demand to stimulate the U.S. newsprint market and bring shuttered mills back to life. Yet our need for newsprint to fulfill our obligation to readers is as enduring as that of the Washington Post or New York Times.
How can you help? If you are so inclined, call Senators Johnny Isakson and David Perdue, and Representative Sanford Bishop and ask them to take a stand for community newspapers. You or I cannot express an opinion to the Department of Commerce or International Trade Commission, but senators and representatives can.
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Beth Alston is editor and publisher of the Americus Times-Recorder. Contact her at 229-924-2751, ext. 1004 or firstname.lastname@example.org