Synovus ranked Most Reputable Bank in U.S.
Published 11:00 am Monday, July 10, 2017
COLUMBUS — Synovus (NYSE: SNV) has been named “Most Reputable Bank” in the U.S. in the annual Survey of Bank Reputations conducted by Reputation Institute and published by American Banker. Of 42 banks included in the survey, Synovus ranked first overall, first among non-customers and in the top ten among customers. Synovus ranked second overall in 2016.
“We are proud to be named as the country’s most reputable bank, and I am deeply grateful to the entire Synovus team for making this recognition possible,” said Kessel D. Stelling, chairman and CEO of Synovus. “This year’s ranking demonstrates that who we are, what we stand for, and how we do business resonate strongly with customers and non-customers. It also validates the strength of Synovus’ service-focused culture as we transition to a single brand in 2018.”
The annual Survey of Bank Reputations, which began in 2010, provides a detailed analysis of the components that together formulate corporate reputations, and how different banks rate on those measures. Synovus’ overall score of 80.7 was the highest overall score in survey history and nearly 10 points above the 2017 industry average of 70.8.
“The most reputable banks in 2017 recognize that perceptions of good governance — inclusive of ethics, openness, honesty, and fairness — carry the most weight of importance,” said Stephen Hahn-Griffiths, vice president and U.S. consulting director for Reputation Institute. “Highly reputable banks such as Synovus also realize that beyond the table stakes of delivering on high quality products and services, that perceptions of innovation are increasingly important, accounting for 13.5 percent of the weight of reputation.”
The list of America’s most reputable banks is compiled annually by American Banker and Reputation Institute, the world’s foremost research and advisory firm focused solely on corporate reputations. The results and related analysis can be found on Reputation Institute’s website at https://www.reputationinstitute.com/us-banking-reptrak and on American Banker’s website.